State of AI 2026 Report Is Live!

Blog

AI Insights · Timothy · July 2025

Top Free-to-Play iOS Games in the US: Q2 2025

Explore the performance trends of the top free-to-play iOS games in the US during Q2 2025, with insights on downloads, revenue, and active users.

Top Free-to-Play iOS Games in the US: Q2 2025

In the second quarter of 2025, the iOS platform in the United States saw notable performances from top free-to-play games. This analysis provides a snapshot of the trends in downloads, revenue, and active users for these leading apps, based on data from Sensor Tower.

MONOPOLY GO! by Scopely, Inc. demonstrated a dynamic quarter. Weekly revenue showed a strong peak at approximately $17.4M in late May, with a steady climb observed in weekly downloads, reaching about 133K in the same period. Active users exhibited an upward trajectory, peaking at around 3.4M mid-June.

Royal Match from Dream Games maintained a robust presence. Revenue steadily increased, culminating in a peak of $12.1M at the end of June. Downloads surged significantly towards the latter half of the quarter, peaking at 245K. Active users remained consistently high, with slight fluctuations around the 3M mark.

Candy Crush Saga by King saw a gradual decline in revenue, closing the quarter at $7.7M. Downloads were relatively stable, with a slight increase to 73K by the end of June. Active users hovered around 3M, showing resilience despite minor dips.

Last War:Survival by FUNFLY PTE. LTD. experienced an early spike in revenue, reaching $11.3M in April, before stabilizing around $8.5M. Downloads peaked at 178K in late May, while active users showed a gradual decline, ending the quarter at 433K.

Whiteout Survival from Century Games Pte. Ltd. saw varied performance, with revenue peaking at $5.7M in mid-May. Downloads remained relatively consistent, with 123K recorded in late June. Active users peaked at 845K mid-June, demonstrating strong engagement.

These insights highlight the dynamic landscape of free-to-play games on iOS in the US. For more detailed analysis and data, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2025